Challenge:
The company needed an identity capable of standing out among competitors, establishing itself as a modern and elegant African brand. The challenge involved creating visual elements applied to shopping bags, linings, posters, social media, thank-you cards, and labels that also functioned as business cards.

To meet this need, a geometric logo inspired by African visual foundations was developed, accompanied by a supporting graphic pattern. The project included the design of bags, labels, and thank-you cards, consolidating a cohesive and distinctive visual language.